Put your brand on the great American road trip.
One guy, one 2026 Sprinter 170, 40,000 miles of trailheads, race weekends, coast highways and small-town main streets, filmed every single day for a year. VanGo! wraps that van in the brands that fuel it, and your logo rides shotgun in front of millions of people who live for van life, overlanding and the open road.
Campaign raise
$0 of $500,000
180
Placements open
12 mo
Campaign length
Yes
Year 2 option
Every dollar funds the build, the fuel, the film gear and a year on the road. Sponsors are capped at 180 spots total, so the van never turns into billboard soup.
The canvas
Pick your square footage.
Tap any dashed area on the van to see the size, the price and what it's good for. Green panels are already claimed.
Faces the sidewalk: highest foot-traffic impressions
Swipe the van sideways to see every panel
How pricing works
Priced by position, not by guesswork.
Every placement starts from a base rate per square foot, then moves with three multipliers.
Size
Base rate is $1,600 per square foot of printed vinyl for a 12-month term. Bigger panels earn a volume break.
Position
Curb side carries a 1.35× multiplier, driver side 1.2×, rear 1.15×. Eye-level beats knee-level; flat beats curved.
Camera time
Panels that land in the daily video journal (hood, sliding door, rear doors) carry a content premium.
Hero
5 placements · $24,000 to $78,000
Feature
5 placements · $12,000 to $34,000
Signature
12 placements · $6,000 to $12,000
Accent
8 placements · $2,500 to $5,000
Micro
150 placements · $50 to $195
Bonus exposure
Vote the van into your city.
The route isn't fixed. The nine highest-voted cities become confirmed stops, each with a parked activation day, a dedicated video and extra frames for every sponsor on board.
Swipe the map to find your city
Pit stops
Tell the van where to eat, drink and wander.
Vote up the restaurants, bars, attractions and local haunts Brandon should hit along the route. Run a spot yourself? Request a visit and the van might roll up with cameras rolling.
Where your logo shows up
365 days in front of the people who buy your gear.
Van lifers, overlanders, riders, runners, skiers and weekend warriors: the road trip is their love language, and the van is the set for a year-long series they actually watch.
TikTok, daily
Every leg of the trip is posted to TikTok: build days, breakdowns, backroads and the people we meet. The wrap is in nearly every frame.
Video journaling
Long-form journal episodes with named sponsor mentions, plus raw b-roll of your panel that you're free to re-cut for your own channels.
Streets and parking lots
Downtown curbs, trailheads, festivals, race paddocks and city squares. Parked in high-traffic spots on purpose, all year long.
Year one, with a year two option.
Your placement is a 12-month national campaign starting at wrap day. Sponsors get right of first refusal on the same panel for year two at the same rate, before it goes back on sale.
- Wrap proof and print approval before anything is applied
- Quarterly exposure report: miles, cities, views and impressions
- Named mention in the monthly journal episode
- Raw footage library of your panel on the road
- Right of first refusal for year two
The return
Millions of views. One van. Your brand.
A highway billboard runs about $4,000 a month in one city. This campaign moves, and every move is filmed, posted and boosted to an audience of action sports and outdoor diehards who follow the adventure like a season of their favorite show.
0M+
Projected social views
0
Miles on the road
0
Days of daily content
0
City activation days
Under $0.01 per impression
Blend the drive-by impressions with the TikTok reach and even a Hero panel lands under a penny per view, a fraction of billboard or paid-social CPMs.
An audience that grows with you
Sponsors from day one appear in every recap, every compilation and every year-two video. Your cost is fixed; the reach keeps compounding.
Content you own forever
Every sponsor gets the raw b-roll library of their panel. Reuse it in your own ads, socials and pitch decks, no licensing fees, ever.
Beyond the vinyl
Side quests: bonus branding off the van.
The main quest is the wrap. But every good road trip has detours, and every detour is another chance to put a sponsor in the story. These unlock as the campaign funds, and founding sponsors get first dibs.
Trailhead takeovers
Pop-up meetups at national parks and trailheads, with coffee, stickers and a sponsor's flags flying next to the van.
Race weekend paddock
The van parks in the heart of moto, MTB, trail race and surf events all season. Prime paddock real estate, on purpose.
The merch drop
Limited-run road trip tees and sticker packs with sponsor logos woven in, sold and given away at every stop.
Co-pilot shoutouts
A recurring in-van segment: every fill-up, snack run and sunrise brew, powered by a rotating sponsor of the week.
Have a weirder idea?
Any brand can pitch a side quest. Send the idea and your assets, and if it fits the route, it fits the show.
Hop aboard! 180 spots left on the van.
The road trip of a lifetime leaves with or without you. Claim your square footage, upload a vector logo, and your brand is on the road from day one.
See the van